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What is ‘Cheugy?’

by Maryann Pisano on June 23, 2021

Cheugy. The word has made its way to TikTok and Instagram, but what exactly is it? According to the New York Times, cheugy (pronounced chew-gee) is not quite “basic” and it’s not quite “uncool.” The term is used to describe someone who is “out of date or trying too hard.” Typically, the word is used by Gen Z to describe millennial women.

So, what isn’t cheugy? According to the New York Times article, things that aren’t cheugy are, “thrifting, making your own clothes, handmade products, Levi’s jeans, Birkenstocks, and home decor not found at Target.”

Things that are cheugy:

  • Victoria’s Secret Pink clothes
  • Buzzfeed
  • High low dresses
  • Anything that says Girl Boss
  • Rae Dun
  • Pinterest
  • Taking pictures underneath neon pink signs
  • Matching bridesmaids robes
  • Lily Pulitzer print
  • Matching bachelorette party T-shirts
  • Michael Kors logo
  • Monogrammed tumblers
  • Cricut Starbucks cups
  • Selfie museums
  • Lulu Lemon bags
  • Chevron
  • Shirts that read, “Living on Coffee and Jesus”
  • Disney adults
  • Coach logo
  • Ugg boots
  • Rose’ All Day
  • Gucci belts with the double ‘G’ logo
  • Live, Laugh, Love signs
  • Monogrammed hats
  • Signs that say, “But first, coffee”

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